Gallery

A collection of assets from projects I've worked on. Click images for more info.

Qualifications

Arts University Bournemouth (2022-2025)BA Hons Visual Communication

A Levels (2020-2022)A Level Art- A*
A Level Graphics- A
A Level Photography-A

Wisp Video Game Concept

Wisp is an RPG game that uses the figure of the witch as a metaphor for queer issues.

Zing Bar Snack

‘Zing’ is a conceptual bar snack brand that was shortlisted for the JDO RAW 2025 competition brief.The brief was to elevate the category from ‘basic to bougie’ as alcohol brands have become fancier over time, unlike the snacks. ‘Zing’ is a snack for plant lovers that pairs well with mojitios. I created four boards and a 3D render video for submission. See my design process below.

The Design Process

I researched into the current bar snack offerings and potential drink and snack pairings. Some of my initial ideas included olives and mango crisp snacks before I settled on plantain chips.

The Spaces Between Places

The Spaces Between Places is a conceptual project documenting the liminal space that is a journey. A liminal space is a place or state of transition, change or uncertainty. It is a threshold or boundary between two distinct states, phases or identities. My project focuses on a journey between my home and the beach, using form, colour, photography and layout to conceptualise this. The dos a dos cover allows the two parts of the journey to be viewed separately. The photography inside gives the viewer a sense of motion, showing the main landmark points of my journey.

Photograph Selection

The Design Process

My initial research of liminal spaces and photography experiments.

Prototyping

A Penny For Your Thoughts

Pigeons are often misunderstood and under-appreciated animals. Once vital assets to the World War efforts, they are now dubbed as ‘rats with wings’ and largely considered vermin.

Book Cover Design

In this self-initiated project, I explored my passion for gothic and folklore novels by re-designing the cover for 'The Lighthouse Witches' by C.J. Cooke. I was inspired by the book's rugged setting on the Scottish coastline and its dark, eerie themes.

The Design Process

I used Procreate to create some layout sketches exploring colour, type and illustration styles.

Illustrations

These are my final illustrations. I used Procreate to draw the lighthouse and Illustrator with a Wacom tablet to create some vector brushstroke waves.

The Laundrette Takeover

This project is in response to the Depop D&AD 2025 brief. I worked in a pair with another member of my university class to create 'The Laundrette Takeover' . Depop is a fashion resale platform aimed primarily at Gen-Z. The brief asked us to harness Depop's community to 'make Depop the talk of the town again' amongst crowding competitors.

The Design Process

We worked collaboratively in person to ideate and complete the project by meeting regularly. I really enjoyed working as a team since our skillsets complemented each other.

Why Laundrettes?

Laundrettes might seem like a strange setting for holding a community event- but that was what we loved about it. The brief asked us to be 'bold and disruptive' and we began to identify reasons and associations that made it make sense.

Development

At the beginning of the project, we created illustrations and used stock imagery to attempt to demonstrate our concept. However, this didn't feel authentic to Depop's brand as they rarely use illustration and the stock imagery also struggled to depict the concept. We decided to conduct our own photoshoot later on. We went through many iterations of finding ways to apply Depop's branding to our concept and created a washing machine logo lockup for the campaign.

Photoshoot

In order to bring our concept to life, we gathered some models and held a photoshoot in our local laundrette. This allowed us to stay in keeping with Depop's largely photography-led branding. The photoshoot helped us to visualise the activities at the event and provided imagery for our assets.